We attach great importance to the protection of your personal data. For this reason, data protection at Cemex Ltd has a high priority in collecting, processing and using data.
1. Collection, processing and use of personal data
1.1 Contractual relationship
We process the personal data voluntarily communicated to us (for the contractual processing of ticket orders, for carrying out transport and opening of a customer account or in the context of pre-contractual measures.
To do this, we need your first name, last name and cell phone number. For the required payment processing, the following data may additionally be required: For payment of a booked trip with the credit card, Cemex Ltd requires your full name, email address and credit card data.
1.2 Legitimate interests
Due to a legitimate, we process the necessary data for the following purposes:
The data stored for the contract processing and for carrying out the bus trips is forwarded to the performing bus companies and other third parties (e.g., service providers for IT, transport, customer service, sending emails and newsletters, and payment processing) in the course of registration and for processing the ticket sale. In justified cases (e.g., damage to the buses), we reserve the right to forward the customer data to the respective bus transport partners. The data forwarded in this way may only be used by our service providers to fulfill their task and not for other purposes. Insofar as orders are processed, processing takes place in compliance with the requirements for order processing.
In addition to processing booking, Cemex Ltd also uses your data for advertising purposes and for market and opinion research to inform you about offers tailored to your interests via regular mail or newsletters. To this end, we conduct advertising scoring for interest-based advertising based on legitimate interests pursuant. The use of your data for advertising purposes, market and opinion research and advertising scoring can be countermanded at any time by a communication to email@example.com.
In the context of payment processing, your data may be forwarded to the following payment service providers. The credit card number or other bank details are not stored at Cemex Ltd and forwarded directly to the payment service provider:
Payments are processed by our partner Stripe (https://stripe.com/)
The payment method PayPal is processed by PayPal (Europe) S.à r.l. & Cie, P.C.A., 5th Floor, 22-24 Boulevard Royal, L-2449 Luxembourg. You can find additional information about PayPal data protection in the Data Protection Declaration of PayPal.
2. User login/customer account
You have the possibility to create a personal customer account with us. In the password-protected area of the customer account, you can conveniently manage your bookings and store your data for future trips.
The fields * marked as mandatory, which contain personal data, are used only for managing and processing the user account. Only the email address is initially required. We verify your identity with it. As part of the registration, you can voluntarily enter your name, address, or your bank account details.
This data is used both for billing and for the function of automatic pre-filling in future bookings. In addition, you can also voluntarily store your cell phone number for contact in case of delay or change of the trip itinerary.
Provided you have consented to these provisions, the “remain logged in” feature will store persistent cookies on your terminal, which are used to ensure that you do not have to log in again at the following visits to our website. This feature is not available to you if you have deactivated cookies of this type from being saved in your browser’s settings.
You can update or delete you customer account—and consequently your stored personal data—at any time in your personal customer account.
3. Data security
We protect the privacy of users on our website and the connected systems using technical and organizational measures. To ensure secure transfer of personal data, we use the encryption protocol SSL 3.0 (RSA-2048 is used as the underlying encryption method for the public key infrastructure.) This procedure is used successfully throughout the World Wide Web. All personal data (name, address, payment data, etc.) are thereby encrypted and consequently securely transmitted on the internet. You can see via a symbol (closed padlock) in the lower window bar of your browser that you are in a secure area.
4. Storage period of data
We store the data as long as it is required for the respective processing purposes (e.g., contract processing, advertising purposes) and for fulfilling trade and tax legal retention provisions.
5. Contact details of the person responsible
The entity responsible for processing personal data is Cemex Ltd, represented by the Chief Technical Officer, Pierre Cordier.
6. Information and complaint rights
Pursuant to the basic data protection regulation, you have a right to free information about your stored data and, where applicable, a right to rectification, deletion, limitation of processing and objection to your stored data. In this context, please send us an email at firstname.lastname@example.org.
You can contact our data protection officer at email@example.com.
In addition, we use third-party cookies for retargeting and remarketing technologies to optimize our web offerings as well as interest-based marketing purposes. The stored surfing behavior is analyzed using an algorithm, so that targeted interest-related product recommendations in the form of advertising banners or advertisements can then be displayed on third-party websites. Without the express consent of the person concerned, the pseudonymized user profiles will not be combined with the personal data of the user of the pseudonym.
Comprehensive information about how to accomplish this on a wide variety of browsers can be found on the following websites: youronlinechoices, Network Advertising Initiative and/or Digital Advertising Alliance. You can also find information there about how to delete cookies from your computer as well as general information about cookies.
8.1 Google AdWords
To optimize our web offerings as well as for product recommendations, we use the technology provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to create pseudonymized user profiles about the surfing behavior of the website visitors for marketing purposes. For this purpose, cookies may be used, which make it possible to recognize an internet browser upon a renewed visit. The stored surfing behavior is analyzed using an algorithm, so that targeted interest-related product recommendations in the form of advertising banners or advertisements can then be displayed on third party websites. Without the express consent of the person concerned, the pseudonymized user profiles will not be combined with the personal data of the user of the pseudonym. The creation of pseudonymized user profiles for interest-based advertising/ad preferences can be refused at any time by visiting the https://www.google.com/settings/ads page. You can find more information about interest-related advertising at http://www.google.com/policies/technologies/ads/.
8.2 Facebook Custom Audiences
This website uses the Retargeting-Pixel Custom Audience of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. With the help of the Remarketing Pixel, it is possible to use the visitors of our website as a target group for the advertisements of Facebook ads. For this purpose, a Facebook cookie is stored on your PC. Please refer to the data protection (privacy settings) provisions of Facebook for information about the purpose and scope of data collection as well as the further processing and use of data by Facebook and your options for privacy settings at https://facebook.com/policy.php and https://www.facebook.com/ads/settings. You can object to the use of Custom Audiences for users with a Facebook account here.
8.3 Google Analytics
To improve your user experience on our internet pages we use software from Hotjar (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Using the software, we can measure and evaluate user behavior (mouse movements, clicks, keystrokes, scroll height, etc.) on our websites. For this purpose, cookies are placed on users’ terminals and data from users such as browser information, operating system, time spent on the page, etc. can be stored. You can find more information about the processing of data by Hotjar at http://www.hotjar.com/privacy. You can object to the use of Hotjar’s services at https://www.hotjar.com/opt-out.
9. Social Plugins
Our website uses social plugins of the social networks Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, Twitter, Inc., 795 Folsom St., Suite 600 San Francisco, CA 94107, USA, Google Inc., 1600 Amphitheatre Parkway Mountain View, California, 94043, USA, Pinterest, Inc., 635 High Street, Palo Alto, CA, USA, and Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
The plugins are located on our product page and are disabled in their initial state. If you click the appropriate button, then you are prompted in a new window to sign in to the social media provider. In this case, a cookie is placed on your computer. If you do not click the button or are not logged in to the social media provider, no cookie is placed on your computer.
If you are a user of the respective social media provider and are logged in and click the button, this information is sent to your profile at the respective social media provider. If you interact with the plugins, for example by pressing the “Like” button on Facebook or by posting a comment, the corresponding information is also transmitted directly from your browser to the social network and stored there. Please refer to the data protection (privacy settings) provisions of the following providers for information about the purpose and scope of data collection as well as the further processing and use of data by the provider as well as your rights and setting options for protecting your privacy: